POV: MEDIUM ACCESSIBILITY & INCLUSION It's time for marketers to recognize the global community of people with disabilities (PWD) as a customer segment. Read the POSSIBLE POV Accessibility collection on Medium. Read More POV: Fifth Edition Gen Z Comes of Age The Spring 2018 edition of POSSIBLE POV is here. For this issue, we turned our attention to Gen Z and examined how these new kids on the block are changing the marketing landscape—from mobile and social, to commerce, content, and gender—and what brands must do to stay relevant in this new world order. READ MORE Work: WeCounterHate Slow the spread of hate one tweet at a time WeCounterHate is a POSSIBLE campaign that seeks to reduce hate speech on Twitter by turning retweets of these hateful messages into donations for a good cause. Learn More Case Study: POSSIBLE Commerce Bring Your Brand to Life on Amazon With POSSIBLE Commerce expertise, your Amazon products can stand out from the crowd, make your case, and stay in people’s minds until they order online. LEARN MORE work: adidas adidas GLITCH adidas GLITCH is a new football boot and a new route to market. A Cannes Lion-winning mobile product and experience that was created, designed, and launched by POSSIBLE. WATCH Previous featured content Next featured content