In creating Small&Furious, POSSIBLE Games and SMI have put the game under the lens of an eye tracker
A publisher has to reach immersion in the first few second of, not even playing, but opening the app! We created Small&Furious with special focus on first time user experience and have tested the game with 40 users wearing eye tracker and a neuroheadset (measuring brain waves), both provided by our partner, a leader in software and hardware solutions for gaze an eye tracking, SMI.
The exploratory study helped us create a perfect first time user experience and to finalize the UI. This is a great example on our agency philosophy, we at POSSIBLE always ask ourselves: “Does it work”.