The Pac-12 Now App

Elevating the Game on Android
A Design-Forward Android Experience for the Ultimate College Sports Fan, Pac-12 Now enables both Live and VOD content from the same home page. Users get the latest highlights, recaps, and features on-demand. With a focus on clean, usable data delivery, we leveraged the Android design paradigms to great effect. The use of cards and overflow buttons for additional content keeps the most important data surfaced and allows the user to only access what they need.

Expanding Viewership
It would be easy to say this project was a success based on our fluid working partnership and productive development process. This not only sped up delivery, but allowed Pac-12 to ultimately expand the scope of their project, creating an even more rich experience for users. But real success needs to be measured by the goals for the project, set by the client. After release of the Android app, overall viewing tripled for live content and doubled for on demand video.  




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