POSSIBLE Cincinnati Wins First-Ever Agency Fight Night
Showcasing Cincinnati as a creative destination
UPDATE: Adam Kahn was asked to discuss Agency Fight Night on NPR. Listen to the full interview here.
POSSIBLE Cincinnati won the first-ever Agency Fight Night—and they’ve got the championship belt to prove it.
On January 21, three local Cincinnati agencies, Rockfish, Barefoot, and POSSIBLE, competed live on stage in a series of simultaneous, no-holds-barred creative challenges for the Cincinnati Reds. With just minutes to concept (and pitch) their work, and no previous knowledge of the asks, each team completed five on-the-fly challenges, ranging from an event night poster design to a viral Facebook post to a tagline for the Reds’ season ticket holders. The work was judged by both the audience and a three-person panel consisting of Reds COO Phil Castellini, MLB CMO Jacqueline Parkes, and Procter & Gamble VP & GM/North America Brand Building Jodi Allen.
Adam Kahn, ECD of POSSIBLE Cincinnati, worked in tandem with the Rockfish and Barefoot ECDs to craft the competition. “No TV show or one-night event can depict real intuition and ingenuity when it comes time to crafting ideas for clients,” said Kahn. “This real time experience was a great depiction of the pressures we face on a daily basis when refining ideas.”
Those pressures sparked a fire in the Cincinnati POSSIBLE team; despite a nail-biting, tie-breaker, additional round, they combined high “cheer” points from the crowd with top scores from the judges to take home the win. The energy in the room was palpable, and it proved the ultimate point of this competition—to highlight the tremendous creative talent in Cincinnati. “For all three of the agencies, this event wasn’t just about bragging rights,” said Kahn. “It was about showcasing and raising the exposure that Cincinnati is a creative destination.”
The event drew over 300 attendees, and all work is up for grabs by the Cincinnati Reds—with the franchise already expressing interest in using many of the ideas. Kahn explained that future Agency Fight Nights will support different formats and utilize other agencies. “We collectively dreamt this up to be a fun opportunity for our industry to break out of its familiarities and to create new opportunities for people in our industry.” he said.
And that championship belt? Stop by and see it sometime. It’s on display at the POSSIBLE Cincinnati reception desk—ask nicely and they may just let you try it on.
Check out the action on Twitter at @AgncyFightNight and #AgencyFightNight, and Agency Fight Night on Facebook.