POSSIBLE Chosen as One of Six Amazon Trusted Creative Partners
Amazon Media Group Launches Trusted Creative Partner Program
Amazon Media Group announced that it has launched a Trusted Creative Partner Program, enabling select agencies to independently conceive, develop and deliver creative executions for Amazon’s Fire tablets, with Special Offers and eCommerce Ad units. These Trusted Creative Partners have trained with Amazon design teams to consistently produce customer-centric creative tailored for Amazon’s sites and devices, and we are proud to count ourselves in this group.
Currently offered by invitation only, Amazon Media Group has launched the program with six agencies including POSSIBLE, Arc, DDB California, Epsilon-Ryan, Rockfish, and TeaLab. As Amazon’s first Trusted Creative Partners they have delivered campaigns for clients such as Universal Pictures Home Entertainment, Clorox, Brita, and Glad.
"We believe educating agencies to design specifically for Amazon’s platform will help drive great customer experiences and increased advertiser value,” said Seth Dallaire, vice president of global advertising sales for Amazon Media Group. “There are some brilliant creative minds at these agencies; we also expect having a broader array of creative sources will spark more innovative experiences, and we’re excited about that.”
The ability to work independently on creative otherwise built by Amazon’s design teams will help these agencies realize more streamlined operations and improved efficiency for their Amazon campaigns. It also offers them more control over their creative mix to maximize performance. For example, these agencies can opt to incorporate more distinct Amazon eCommerce Ad units into any given campaign, testing multiple executions and optimizing based on what’s most effective. Trusted Creative Partners will receive ongoing education around customer-centric design based on Amazon’s creative analysis and insights.
Read more about this announcement on Ad Age.