We are pleased to announce that our WWF Campaign, created by Hungry Boys in Moscow, is a finalist in the One Show Interactive Awards. Congratulations to the team in Russia!

About the Campaign:
With over 148 million registered users and 33 million daily visitors, 404 Error Pages are a common and forgettable experience on Odnoklassniki (Russia’s second most popular social network).

Hungry Boys, part of POSSIBLE, gave the mistyped or broken links a new use when they created "Rare Page," a campaign that pairs photos of endangered species with “404 Not Found” messages. Each error page showcases a different animal from the IUCN Red List and includes a link to donate or learn more -- making a simple, but powerful connection.

From Creative Director, Vlad Sitnikov:

“We live in a world where interactive media environments can affect and influence a person’s will. If an idea is clear and transparent, it has power.”

The media placement came at no cost to the client and awareness of the campaign continues to build. An estimated 170,000+ users a day see the message, and there are now 27,000 participants in the Odnoklassniki WWF community.

View the entry over at One Show.
Read more about on The Guardian.
Visit WWF to see how you can help.

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