Animal Not Found Campaign Wins Gold
International advertising and marketing festival White Square is the main event of the advertising industry in Belarus. Attended by representatives from more than 25 countries of the CIS and Europe, the festival attracts about 1,500 entries annually that are evaluated by 9 international jury teams.
There are 13 contests and 122 nominations at the Festival. Pretty stiff competition.
We're proud to announce that Hungry Boys, part of POSSIBLE, took home 3 gold prizes for the Animal Not Found campaign:
- Gold - Media projects - Media Solutions including social networks - Animal not found
- Gold - PR-campaign on the Internet - Animal not found
- Gold - Charitable, non-profit projects - Animal not found
About the Campaign:
With over 148 million registered users and 33 million daily visitors, 404 Error Pages are a common and forgettable experience on Odnoklassniki (Russia’s second most popular social network).
Hungry Boys, part of POSSIBLE, gave the mistyped or broken links a new use when they created "Rare Page," a campaign that pairs photos of endangered species with “404 Not Found” messages. Each error page showcases a different animal from the IUCN Red List and includes a link to donate or learn more -- making a simple, but powerful connection.
From Creative Director, Vlad Sitnikov:
“We live in a world where interactive media environments can affect and influence a person’s will. If an idea is clear and transparent, it has power.”
The media placement came at no cost to the client and awareness of the campaign continues to build. An estimated 170,000+ users a day see the message, and there are now 27,000 participants in the Odnoklassniki WWF community.
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