POSSIBLE Named Agency of the Year for Best Digital Shopper Marketing
We’re proud to share that iMedia just named POSSIBLE “Agency of the Year for Best Digital Shopper Marketing.”
This recognition further solidifies our commitment to exploring emerging technologies such as augmented reality, NFC, RFID etc., and leveraging them to create meaningful connections and experiences for your customers. Our Labs group continues to keep us above the curve of innovation as evidenced by the Macy’s Beauty Spot and our marquee list of CPG clients including P&G and ConAgra Foods that are highlighted in iMedia’s article.
All finalists and winners were selected from a pool of more than 200 nominees during two stages of voting over the fall months on iMediaConnection.com. More than 16,000 votes were cast for the finalists from digital marketing industry executives. Here are a few words from the VP of iMedia:
“POSSIBLE is helping lead the convergence between digital media, promotion and shopper marketing with programs for clients such as ‘The Macy’s Beauty Spot,’ the launch of the Folgers Gourmet Selections product line and My Web Grocer, among many other innovative programs in 2012,” said Marti Funk, VP of iMedia, during the awards. Finalists in the category represented agencies that consistently use knowledge of shopper behavior and digital media/platform preference to foster unprecedented sales within traditional or online retail environments.