POSSIBLE Strengthens Strategic Capabilities in APAC

SINGAPORE, 15 January 2014 - POSSIBLE, a WPP Digital company, is excited to announce the appointment of Berlinda Lim as Head of Analytics, Asia Pacific.

Berlinda is a seasoned CRM and Loyalty marketer with over fifteen years of experience across a broad spectrum of disciplines, including data analytics, loyalty marketing, CRM systems, call center management, ecommerce, brand development and creative planning.

Her expertise in these areas will strengthen and drive POSSIBLE’s Does It Work? philosophy – the agency’s belief that the ultimate success metric is whether it has created real, long term value for its clients. This simple philosophy relies on analytics to ensure that POSSIBLE understands the impact of its efforts and seeks to continuously improve. With Does It Work?, every client challenge gives POSSIBLE an opportunity to make a positive difference for a brand.

“We are very excited to have Berlinda joining POSSIBLE in this new role. Harnessing the power of big data is much more than just having the right technology platforms in place. The ability to interpret and leverage massive sets of data to inform decisions, requires a team with a very special blend of skills and experience,” says Kenny Powar, CEO Asia Pacific, POSSIBLE. “Berlinda has the right blend of experience, skills and leadership that will help our clients to take advantage of the power of data.”

Jason Carmel, Global SVP, Marketing Sciences for POSSIBLE states “Berlinda’s fantastic background in CRM and her passion for finding insights that drive action is aligned with our global philosophy of fully integrating analytics to optimize every creative project. I am excited for our clients in Asia, and around the world, to benefit from the experience and thoughtfulness that Berlinda brings to the role.”

Berlinda has extensive regional experience working with multi-nationals and SMEs delivering turnkey CRM projects across Asia Pacific, Europe and Middle East. She has worked with clients that include Standard Chartered Bank, Starwood, Proctor & Gamble, ExxonMobil, Intel, IKEA, TopShop, TopMan, Wyndham, MSIG and Pernod Ricard. Prior to joining POSSIBLE, Berlinda was the Country Manager for ICLP, spearheading business development in China.

Contacts for the Press in Asia Pacific region:

PRecious Communications for POSSIBLE
Lars Voedisch
Phone: +65 9170 2470
E-Mail: lars@preciouscomms.com

POSSIBLE
Stephanie Myers
Engagement Director, Asia Pacific
Tel: +65 6212 0845
E-Mail: stephanie.myers@possible.com



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