POSSIBLE Welcomes Paul Lin, China's New CSO

POSSIBLE Greater China Appoints Paul Lin to New Chief Strategy Officer Role 

Creative digital agency POSSIBLE today announced the appointment of Paul Lin as chief strategy officer, Greater China. Based in the agency’s Shanghai office, Paul will be responsible for leading strategy development for POSSIBLE across China

Paul brings to his role a long background in digital advertising and a talent for developing successful digital initiatives. With experience working for leading brands such as PepsiCo, P&G, AmBev and J&J, he has been in the digital business since he started at an internet start-up back in the 90s. Paul has held a number of senior positions at agencies including DDB, BBDO and Wunderman, most recently serving as the chief digital officer at Saatchi & Saatchi Greater China.

Paul is passionate about the creative process, and curating effective integrated solutions that solve a wide spectrum of business problems. Working on behalf of the wider industry, Paul is the Chair of the Marketing & Media Committee at the American Chamber of Commerce in Shanghai, and works closely with its executives on global marketing issues related to China. He is also actively involved in the start-up community as a mentor for tech start-ups at Chinaccelerator in Shanghai.  

“One of the big things that influenced me to join POSSIBLE is its passion for leveraging data and strategic planning to deliver creative results,” said Lin. “With top talent, working with some of the world’s leading brands, I look forward to joining the Greater China team to continue to create world-class work.”

“We are delighted to welcome Paul as the new chief strategy officer for Greater China,” said Shane Atchinson, POSSIBLE Global CEO. “Paul is a leader, collaborator and an advocate for great ideas, and is perfectly placed to create and develop effective holistic digital solutions for our clients. He joins at an exciting time of growth for the agency as we continue to create truly innovative and creative campaigns that meet our client’s business needs.”

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