POSSIBLE Acquires Hungary’s CarnationGroup
POSSIBLE, a WPP Digital company, announced today the acquisition of CarnationGroup, one of Central Europe’s most award-winning digital creative agencies. The deal boosts POSSIBLE’s global footprint, adding new offices in Hungary, Austria, Romania and Serbia along with more than 75 agency staffers. CarnationGroup CEO and chief creative officer Krisztián Tóth will continue as the CEO/CCO of the firm, which will operate as a standalone brand under the Possible Worldwide banner.
Headquartered in Budapest, Hungary, CarnationGroup creates technology-driven, interactive experiences and digital campaigns for multinational brands including Air France/KLM, Coca-Cola, Intel, Procter & Gamble, Telenor, Tesco and regional companies such as Chello Media, Delaco and MOL. Since launching in 1997, the firm has received over 100 national and international awards for its work with recent highlights including the Webit CEE Creative Agency of the Year, Deloitte CE Technology Fast 50, numerous Effies, several Webbies, an FWA and a recent shortlist nomination for the Guardian Awards for Digital Innovation.
“CarnationGroup has a phenomenal track record of not only exciting and jaw-dropping work, but measurable business results. We’ve seen how well their work resonates with the young and fast-growing Central and Eastern European marketplaces,” said Shane Atchison, CEO of POSSIBLE. “The acquisition gives us one of the largest presences in Central Europe of any global, digital agency along with some of the region’s most respected and dynamic advertising minds. It’s a great addition for Possible and for our clients.”
“POSSIBLE shares our passion for creating work that moves the needle for clients by being thrilling and useful for consumers,” said CarnationGroup CEO Krisztián Tóth. “From both a cultural and strategic standpoint, the deal offers a very natural and synergistic fit – shared creative visions combined with complementary regional expertise – and we look forward to joining POSSIBLE as its arm in Central and Eastern Europe.”
With the addition of CarnationGroup, POSSIBLE grows to 27 offices across North America, Europe the Middle East and Africa and Asia. Total headcount following the deal will be approximately 1,300 professionals.
POSSIBLE is a global agency that creates meaningful and measurable interactive marketing. The firm serves a broad range of Fortune 1000 clients, including AT&T, Barclay’s, Comcast, Dell, P&G, Nokia, Microsoft, Mazda and Starwood.
Headquartered in New York, POSSIBLE operates 27 offices worldwide, with major operations in London, Shanghai, Delhi, Singapore, São Paulo, Dubai, Los Angeles, Cincinnati and Nairobi. POSSIBLE is part of WPP Digital, which is the digital investment arm of WPP.