POSSIBLE Acquires Marketplace Ignition, a Leading Consultancy Specializing in Amazon

We’re pleased to announce that Marketplace Ignition has joined the POSSIBLE family!

A leading strategy consultancy, Marketplace Ignition helps retailers and brands increase their business on Amazon and other marketplaces. With offices in Seattle and Atlanta, Marketplace Ignition works with more than 400 brands, representing more than two million SKUs and $2 billion in annual revenue on Amazon.

Launched in 2011, Marketplace Ignition uses research and ongoing impact analysis to identify immediate and long-term strategic growth levers for clients. Like POSSIBLE, they are relentlessly data-driven, using real-world insights to make a measurable impact.


“The potential for brands and retailers on Amazon is enormous, but they need a holistic strategy to succeed. Our clients are increasingly asking us for Amazon expertise and for POSSIBLE to be that one agency to help them solve for all things Amazon,” remarked Shane Atchison, global CEO of POSSIBLE. “Marketplace Ignition has built a leading consultancy with tremendous expertise and relationships with Amazon—we are thrilled to welcome them to the POSSIBLE Commerce team.”


As the largest consultancy focused on helping brands succeed on Amazon and other online marketplaces, the acquisition of Marketplace Ignition deepens POSSIBLE’s expertise and experience in all aspects of the Amazon ecosystem. From supply chain and operations, to assortment planning, operational marketing, content optimization, and search management, the acquisition demonstrates POSSIBLE’s commitment to delivering success on Amazon for clients.

The firm will operate under the name Marketplace Ignition, A POSSIBLE Commerce Agency, and will be led by current CEO and founder, Eric Heller. 


 “POSSIBLE understands the future of retail and the potential that brands have on Amazon, but Shane and the team also know it requires deep knowledge of the entire Amazon platform and its ecosystem to succeed,” Eric Heller said. “Category leadership on Amazon takes dedication, operational excellence and a deep understanding of how data drives sales and market share. Both Marketplace Ignition and POSSIBLE have data in our DNA. I’m excited for what we will do together to deliver more value to brands and Amazon customers.”   


Welcome to the team, Marketplace Ignition!

Visit POSSIBLE Commerce to learn more about our capabilities as a team.

Read about POSSIBLE’S acquisition of Marketplace Ignition in the Wall Street JournalAd Week and The Drum.

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