POV April 2018

The April 2018 edition of POSSIBLE POV is here. Within its pages, our agency’s collective voice comes through loud and clear on all things digital—with a special focus on Generation Z.

These new kids on the block are coming of age and entering the workforce, and this makes brands, marketers, and the industry at large pay attention. Gen Zers are digital natives, culturally aware, constant access/WiFi in their pockets—96% own a smartphone and half are spending 10 hours a day online. There is no online/offline. It’s simply life without boundaries.

And so we’ve gathered insights from our agency’s thought leaders to help our clients, colleagues, and partners identify trends, discover new opportunities, and understand the implications for brands.

Request your copy.

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