Coca-Cola Musical Caps

CHALLENGE
How can Coke actually be an active part of connecting teens with music through a deeper engagement?

SOLUTION
In the summer of 2012, we helped Coca-Cola enter the heart of teens by putting sounds and music where teens least expected—inside the bottle. More than 30 different caps were distributed throughout the Coca-Cola portfolio, activating different instruments in the platform.

RESULTS
The site had 1,396,000 unique visitors, and the average time spent on the site was more than six minutes. The site also had a 31% returning visitor percentage.

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