Febreze 12 Stinks of Christmas
POSSIBLE is proud to present the Febreze 2016 holiday campaign—"The #12Stinks of Christmas"— running from November 10th through Dec 31st. The campaign includes a Facebook Newsfeed post, iMedia banners, Snapchat User Story video ads, a Pandora Radio ad, and Yahoo! native ads to supplement the video.
The #12Stinks of Christmas with Febreze features “The World’s Greatest Entertainer,” Doug E. Fresh, and the world’s cutest pug, Doug the Pug, heralding the first POSSIBLE-run ideation/
production/launch of this magnitude with Febreze. The hip-hop inspired video follows in the footsteps of digital hits like Jimmy Fallon’s “Star Wars Medley,” creating a remix to the popular holiday classic and showcasing multiple odor scenarios and cute pug moments for a video that begs to be re-watched.
“Music is a huge part of the Febreze brand equity—and so is zigging where others zag,” said Margaret Russo, POSSIBLE creative director. “Working with the Dougs to create a fresh take on a holiday classic made perfect sense for the brand and resulted in an instantly sing-able, highly shareable video and digital campaign.”
The result? Great national coverage, including pickups in Ad Age, MediaPost, The Knockturnal, The Hype Magazine, and the Cincinnati Business Courier. Plus, this Oscar winner loves us.