Small Luxury Hotels
Small Luxury Hotels of the World (SLH) is an unrivaled collection of 480+ hotels in 70+ countries, with each hotel offering its own unique experience. The new website needed to convey exclusive luxury, each member hotel needed the ability to update and maintain their information, and the SLH brand needed to be beautifully portrayed.
We integrated inspirational imagery with fantastic functionality and navigation to create an experience that would get users excited about their hotel choice.
Each member hotel can add up to 25 pages of rich content, room descriptions with imagery, location using coordinates and Google Maps technology, and virtual tours. The use of music and Flash video add to the user experience.
The site content is stored in SQL Server 2005 and managed using the EPiServer CMS. Searches are powered by SQL Server and the Google Search Appliance. Content and functionality are also exposed using Windows Communications Foundation for mobile applications (iPhone is currently supported, Windows Phone 7 planned) to consume.
SLH.com has garnered impressive results. Reservations have increased by 45%, and there has been a 56% growth in room nights and a 15% increase in average room rate. The website also won the award for Best Hotel Website at the 2008 Travolution Awards.