Starwood Hotels "Made for China"
Launch the new Chinese enabled online booking engine to drive sales.
POSSIBLE created the “Made for China” online campaign to drive brand awareness and online booking traffic. We developed an online romantic drama series to feature different properties, with a call-to-action that helped users click through to the new booking system. Real-life casting for the drama created buzz, and each key character in the drama had a personal weibo (blog) for fans to follow.
93% incremental booking.