Starwood Sheraton Macau Launch Site

CHALLENGE
Starwood is always looking to bring more travelers from far and wide to its hotels and resorts, and has a rising presence in Asia Pacific. POSSIBLE sought the best way to promote the brand-new Sheraton Macau–one of Starwood’s largest, most luxurious properties.

SOLUTION
POSSIBLE designed and built a website that showcased every aspect of the Macau experience. By interweaving personal accounts of Macau from Sheraton Life Enthusiasts with eye-popping imagery and “conversational snapshots,” we were able to create authentic experiences that tempt travelers with itineraries they can try themselves. These stories also allowed us to highlight the hotel’s facilities in a personal manner, which is a strong draw for both leisure and MICE travelers.

RESULTS
The site conveys the Sheraton identity so effectively, and sells its location on the Cotai Strip so well, that since going live it has been used as the primary e-commerce platform for generating reservations.

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