Totoya Creatures

Challenge
Many mobile/tablet games are designed for small children, but iPad/iPhone users are afraid to hand those expensive devices over to their kids. POSSIBLE wanted to help overcome this issue.

Solution
We created a hybrid: a physical and digital toy consisting of a furry lovely, an iPad/iPhone case, and a free, interactive yet educational application that works as the creature’s “soul.”

Results
Our promotional video received more than 150K views, and the app received around 25,000 downloads from the App Store. With impressive media coverage, there have been orders from 40+ countries, and 80+ reseller inquiries. Awards include: Silver Pencil/One Show Interactive 2012, Mobile Category Winner/Mixx Awards 2012, and Shortlist/Guardian Innovation Award 2012.

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